Spent a fortune on creating that masterpiece of a website? But What the hell! People should be singing sonnets in praises of your work, but they are not even visiting! You need SEARCH ENGINE OPTIMIZATION
Search Engine Optimization
Algorithms are constantly changing and staying on top is the key! Search Engine Optimization (SEO) is a lot more than just keyword-play. It’s an art form that helps you expand your digital outreach, keeping you in that sweet spot on the first page of results from search engines like Yahoo, Google and Microsoft Bing. Aggregating and analyzing data is significant to understand where you are positioned in the digital realm and also improve your brand’s visibility.
On-Page SEO
Be hyper-relevant to a specific topic.
Provide unique content about a given subject.
Link back to its category page.
Link back to its subcategory page.
Link back to its homepage…
Off-Page SEO
At a high level, improving the “off-page SEO” of a website involves improving search engine and user perception of a site’s quality. This happens by getting links from other sites mentions of your brand, shares of your content, and “votes of confidence” from sources outside of your own website.